Introduction

A PASSIVE TV AUDIENCE BECOMES INTERACTIVE FANS AND CUSTOMERS: itvactive is a creative consulting agency that specializes in enhancing television content and advertising to make it interactive in a meaningful way. Leveraging proprietary & best of breed technologies, the company works with the TV industry as well as advertisers to develop and implement real world interactive television (iTV) HAND HELD DEVICES LINK VIEWERS DIRECTLY TO THEIR TV: With the current adoption of digital television combined with smart phone and tablet hand-held technology, the real iTV revolution is now possible. In recent polls, 80% of smart phone users are on their mobile devices while watching digital television. itvactive works with clients to take advantage of this new audience behavior and transform the once passive spectator into a dynamic interactive participant. This opens up further opportunities to engage the audience in feedback or even sales, marketing and transactions. SYNC-TO-PROGRAM STRATEGY: itvactive works with clients to explore and identify methods and technologies that facilitate the synchronization of complimentary and related material on second screens with the main broadcast content. This reflects the naturally evolving behaviors of viewers who enjoy programming while exploring related content on the second screen. itvactive LEVERAGES QR CODES TO MAKE INTERACTIVE TV A REALITY TODAY We provide clients with strategies and solutions that utilize QR codes (Quick Response code) incorporated into on-screen graphics as well as print and outdoor advertising. Consumers equipped with technology, such as an iPhone, iPad, Android or other QR scanner enabled devices can access relevant companion and interactive material on the fly. In addition, advertisers can engage with viewers for contests, product information, coupons and even direct sales.