TRADITIONAL TV CAMPAIGNS ARE ENHANCED BY itvactive CREATIVE CONSULTINGThis graphic illustrates the our "iTV sales funnel" strategy that leverages ground breaking technology combined with innovative campaign creative. Our enhanced campaign design lets you reach out to an audience equipped with smart phone technology, build brand, generate qualified leads and help drive business. We also show you how to make the most of social media to raise profile and buzz in your industry niche.
We use
QR codes to turn passive advertising into direct links to your
business. Reach out through smart phones, iPads or any web connected device equipped with QR code readers:
- On-screen QR TV Coupons - Product information, specials, discounts and promotional campaigns that use smart phones to interact with your brand.
- TV Contests - Easily activate short term/long term contests that create a buzz about your brand and drive traffic
- TV to Web - Drive your audience directly to the web for full interactivity
- Electronic Program Guide
(EPG) advertising becomes interactive - Turn your flat TV spot into a
dynamic new way to reach and qualify the most desirable leads
- Sporting and Live Events - Turn your TV graphics or billboard spot into a direct opportunity to connect
- Campaigns tie into Social media to build brand awareness / loyalty through referrals and word-of-mouth
ADVERTISING PROFESSIONALS
Working
in concert with JACKSON MITCHELL ADVERTISING, itvactive Creative
Consulting can produce interactive campaigns for television as well as
facilitate smart media buys. Reach your target audience, and in the
process, identify potential leads and turn them into customers. | 
