"HuStream has created a comprehensive Cloud-based Interactive Video Design Tool Set. It is highly intuitive, completely drag & drop, and takes the complexity out of creating and delivering “choose your own adventure style” Interactive Videos" -www.hustream.com

I've taken a behind-the-scenes look at HuStreams platform and they have created a solution for non-programmer types to be able to author rich interactive video-centric experiences. Embracing HTML5, this tool allows authors to plan, create and publish content to the latest web browsers and platform's like the iPad. This kind of technology is essential for broadcasters content producers to be able to leverage their core asset which is of course video.

Here is a HuStreams video that provides an overview of their tool set in action:

This insurance company from the UK utilizes QR codes to provide the viewers with additional content that can be viewed via a smart phone.

This is an excellent example of how QR codes can be folded into broadcast content